I’m interested in the ideas people don’t skip, the ones that feel effortless, but are built with real intention.

I’m an Advertising student at Syracuse University’s Newhouse School, where I focus on blending strategy, storytelling, and design to create work that people actually connect with. I’m especially interested in how brands show up across platforms and how to make those interactions feel cohesive, thoughtful, and human.

I think beyond what something looks like and focus on how it’s experienced. Whether it’s a campaign, a piece of content, or an in-store moment, I’m always asking Would this make someone pause? Would it stick with them? Would they care enough to engage with it? That mindset pushes me to go beyond surface-level ideas and create work that leaves a lasting impression.

Through my role at Becco Bags, I’ve worked across social media, events, and customer experience, learning how small details can shape how people feel about a brand. From everyday interactions to larger creative decisions, I’ve seen how thoughtful execution can turn something simple into something memorable.

I’m especially drawn to beauty and lifestyle advertising, where creativity doesn’t just reflect culture; it influences it. I’m always looking for ways to push ideas further and create work that feels both relevant and unexpected.